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ISBN: 2130400302 9782130400301 Year: 1987 Publisher: Paris PUF
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Advertising. Public relations --- Advertising --- Symbolism in advertising --- Psychological aspects --- -Symbolism in advertising --- Ads --- Advertisements --- Advertising, Consumer --- Advertising, Retail --- Advertising, Store --- Commercial speech --- Consumer advertising --- Retail advertising --- Speech, Commercial --- Store advertising --- Business --- Communication in marketing --- Industrial publicity --- Retail trade --- Advertisers --- Branding (Marketing) --- Propaganda --- Public relations --- Publicity --- Sales promotion --- Selling --- Symbolism in advertising. --- Psychological aspects. --- -Symbolism in advertising. --- Advertising - Psychological aspects --- Communication visuelle --- Symbolisme --- Publicité --- Dans la publicité --- Aspect psychologique --- Aspect social --- Sociology --- Book
ISBN: 0415223237 0415223245 1280108169 0203991893 1134595182 9780203991893 9780415223232 9780415223249 9786610108169 6610108161 9781134595181 9781134595136 9781134595174 1134595174 Year: 2000 Publisher: London ; New York : Routledge,
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Using a variety of print advertisements, this exciting and provocative study explores how the consumer is created by advertisements in terms of:* Sex* Class* Race.It also explores the figure of the citizen and how this identity is produced by contemporary political discourses. Advertising and Consumer Citizenship will be essential reading for all those interested in the study of consumption, citizenship and gender.
Advertising. Public relations --- Consumer behavior --- Advertising. --- Advertising-- Psychological aspects. --- Consumer behavior. --- Psychological aspects. --- Sex role in advertising. --- Advertising --- Commerce --- Business & Economics --- -Consumer behavior --- Sex role in advertising --- #SBIB:012.AANKOOP --- #SBIB:309H2812 --- #SBIB:309H2821 --- Psychological aspects --- Marketing, consumentengedrag, consumentisme --- Reclameboodschap: functies, genres, taalgebruik historiek --- Behavior, Consumer --- Buyer behavior --- Decision making, Consumer --- Human behavior --- Consumer profiling --- Market surveys --- Ads --- Advertisements --- Advertising, Consumer --- Advertising, Retail --- Advertising, Store --- Commercial speech --- Consumer advertising --- Retail advertising --- Speech, Commercial --- Store advertising --- Business --- Communication in marketing --- Industrial publicity --- Retail trade --- Advertisers --- Branding (Marketing) --- Propaganda --- Public relations --- Publicity --- Sales promotion --- Selling --- Sociology of the family. Sociology of sexuality --- Gender --- Images of women --- Book --- Consumption --- Culture
ISBN: 0812219929 9786613212184 1283212188 0812204077 9780812219920 Year: 2006 Publisher: Philadelphia [Pa.] : University of Pennsylvania Press,
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Modern advertising has changed dramatically since the early twentieth century, but when it comes to food, Katherine Parkin writes, the message has remained consistent. Advertisers have historically promoted food in distinctly gendered terms, returning repeatedly to themes that associated shopping and cooking with women. Foremost among them was that, regardless of the actual work involved, women should serve food to demonstrate love for their families. In identifying shopping and cooking as an expression of love, ads helped to both establish and reinforce the belief that kitchen work was women's work, even as women's participation in the labor force dramatically increased. Alternately flattering her skills as a homemaker and preying on her insecurities, advertisers suggested that using their products would give a woman irresistible sexual allure, a happy marriage, and healthy children. Ads also promised that by buying and making the right foods, a woman could help her family achieve social status, maintain its racial or ethnic identity, and assimilate into the American mainstream.Advertisers clung tenaciously to this paradigm throughout great upheavals in the patterns of American work, diet, and gender roles. To discover why, Food Is Love draws on thousands of ads that appeared in the most popular magazines of the twentieth and early twenty-first centuries, including the Ladies' Home Journal, Good Housekeeping, Ebony, and the Saturday Evening Post. The book also cites the records of one of the nation's preeminent advertising firms, as well as the motivational research advertisers utilized to reach their customers.
History --- Advertising. Public relations --- Sociology of culture --- Nutritionary hygiene. Diet --- Sociology of the family. Sociology of sexuality --- anno 1900-1999 --- United States --- Sex role in advertising --- Men in advertising --- Women as consumers --- Advertising --- Women consumers --- Women in advertising --- Consumers --- Ads --- Advertisements --- Advertising, Consumer --- Advertising, Retail --- Advertising, Store --- Commercial speech --- Consumer advertising --- Retail advertising --- Speech, Commercial --- Store advertising --- Business --- Communication in marketing --- Industrial publicity --- Retail trade --- Advertisers --- Branding (Marketing) --- Propaganda --- Public relations --- Publicity --- Sales promotion --- Selling --- History. --- Food --- Food&delete& --- United States of America --- American History. --- American Studies. --- Home Economics. --- Gender roles --- Images of men --- Stereotypes --- Images of women --- Book
Book
ISBN: 9023234065 Year: 1999 Publisher: Assen Koninklijke Van Gorcum
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De auteurs voeren in deze publicatie een vivisectie uit op teksten, beelden en het complexe proces van (stereotiepe) beeldvorming rond vrouwen en mannen, en rond allochtonen en autochtonen. De theoretische achtergrond van beeldvormingsprocessen wordt belicht en er wordt een analysemodel uitgewerkt om beeldvorming binnen de eigen organisatie te kunnen achterhalen en verbeteren. Aan de hand van een aantal voorbeelden (bv. beeldvorming van mannen en vrouwen op de Nederlandse televisie, beeldvorming van ministers (m/v) in de geschreven pers) tonen de auteurs concreet aan hoe beeldvorming werkt bij verschillende organisaties en op diverse werkterreinen. Effectief beeldvormen gaat over de beeldvorming rond mannen en vrouwen, en rond allochtonen en autochtonen in media, reclame en voorlichting. Het doel is bouwstenen aan te brengen om stereotype beeldvorming te doorbreken. Het eerste deel van het boek gaat in op de theoretische achtergrond van beeldvormingsprocessen. In het tweede deel wordt een analysemodel gepresenteerd om de beeldvorming in eigen organisatie te kunnen achterhalen en verbeteren. In het derde deel zijn een aantal praktijkvoorbeelden beschreven.
Advertising. --- Body image in women. --- Feminist theory. --- Human body --- Symbolic aspects. --- Sociology of culture --- Sociology of minorities --- Advertising --- Body image in women --- Feminist theory --- #SBIB:316.346H10 --- #SBIB:316.346H20 --- #SBIB:IO --- #TELE:SISTA --- 681.3*I4 --- 681.5.016 --- Feminism --- Feminist philosophy --- Feminist sociology --- Theory of feminism --- Women --- Ads --- Advertisements --- Advertising, Consumer --- Advertising, Retail --- Advertising, Store --- Commercial speech --- Consumer advertising --- Retail advertising --- Speech, Commercial --- Store advertising --- Business --- Communication in marketing --- Industrial publicity --- Retail trade --- Advertisers --- Branding (Marketing) --- Propaganda --- Public relations --- Publicity --- Sales promotion --- Selling --- 681.3*I4 Image processing: image displays; image processing software (Computing methododologies) --- Image processing: image displays; image processing software (Computing methododologies) --- 681.5.016 Automatic control engineering. Control systems, techniques, equipment. Cybernetic and automation technology--?.016 --- Automatic control engineering. Control systems, techniques, equipment. Cybernetic and automation technology--?.016 --- Symbolic aspects of the human body --- Symbolism --- Symbolic aspects --- Vrouwenproblematiek, feminisme: algemeen --- Positie van de vrouw in de samenleving: algemeen --- Philosophy --- Psychology --- Beeldvorming --- Beeldcommunicatie --- Profiel en imago --- Imagomanagement --- Communicatie --- Profiel --- Imago --- Migration background --- Images of men --- Local population --- Stereotypes --- Images of women --- Book
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